Fendi Keeps Fur and Brings Back Archive Pieces
Fendi’s travel inspired Fall/Winter 2018-19 collection, reinvented the brand from back to their roots, the FF logo, stripes, and the Fendi yellow. The show took viewers to the airport early, showcasing a baggage claim surrounding of the arrivals hall, complete with a moving carousel and “nothing to declare” exit. Being Fendi it was a first class take on travel. Fendi’s frequent flyers wore a collection providing dual purpose to lighten the weight of bags with the main aim of being designed for comfort.
Creative Director Silvia Venturini Fendi collaborated with Scottish artist @hey_reilly, an artist from Royal College of Art, to produce a series of surreal imagery, designed to cover specific pieces within the show such as rain boots, umbrella hats or of course printed on T-shirts. Their classic logo was even cut in to a shearling zip-up, which seemed to be the most hyped piece from the show, on the day flooding my Instagram explore page.
The frequent flyers wore a collection that made their message as clear as any baggage tag: logo, fur blousons, shearlings, and transparent macs were all Zucca print, showing the audience that Fendi is back. Slightly more deconstructed were the diagonally striped shades of brown and cream, leather track jackets and fur coats, worn over wide cords and big technical oversized sneakers; a clear trend in 2017 commencing into this year. Every piece was a two-in-one, reversible to cut down on packing, a reissue of a classic Fendi design I recognised with their reversible jackets.
The brand earned its liberty being a Fur house, now a controversial factor as rivals Gucci recently announcing that they are going fur free. Remembering of course that fur is not everyone’s taste, Fendi have produced iconic pieces, slogan sweatshirts and bags which reinvent Fendi’s classics to go into this AW season appealing to the more animal friendly fashion fan. A clear mark that Fendi are to widening their audience to rival other high fashion houses and stepping up to those that may seem to be one step ahead in the game.
Fendi is set to take flight, along with Prada this year in my opinion, reinventing iconic archive pieces. I see it being quickly endorsed as a building trend taking over from Gucci’s massive success in 2017, posing a threat to it’s Italian rival which is slowing down heading into 2018.
Words by Eddie Wailes